Author: Erika Baltusyte

More from Erika Baltusyte


Brand consistency builds brand integrity

Blog

Brand consistency builds brand integrity

Jan 27, 2025   9 min read.

In this blog, we’ll break down what it takes to build brand integrity that lasts (and how to measure if it’s working).

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How to create a global brand strategy that works

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How to create a global brand strategy that works

Jan 17, 2025   10 min read.

How do you balance local relevance with global consistency? What exactly is global branding, and how can you create a strategy that stands the test of diverse markets and evolving trends? Let’s dive in. 

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5 ways to build a positive brand association

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5 ways to build a positive brand association

Dec 20, 2024   6 min read.

Brand association works like a word association game: it’s the first thing that comes to mind when you hear a brand name. It could be a product or service, or something less tangible like a feeling or concept.

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Brand consistency: is it really that important?

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Brand consistency: is it really that important?

Dec 20, 2024   10 min read.

You’ve probably heard multiple times that one of the most important things about branding is consistency. Consistency is key – it aids recognizability and makes your brand more powerful. But why does consistency matter so much, and how can it be implemented? And is it really so detrimental when this doesn’t happen?

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How to conduct a brand audit to boost reputation and win loyalty 

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How to conduct a brand audit to boost reputation and win loyalty 

Dec 20, 2024   10 min read.

A brand audit will show your brand’s strength in the market. It reveals problem areas in your business. A step-by-step guide to conduct one with Templafy.

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International brand management: Stay consistent and compliant across borders

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International brand management: Stay consistent and compliant across borders

Dec 20, 2024   11 min read.

Key strategies for successful international brand management, including global branding techniques, and maintaining brand consistency worldwide.

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Brand control: Building a workflow for brand consistency

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Brand control: Building a workflow for brand consistency

Dec 20, 2024   16 min read.

Discover insights on brand management, including strategies for brand control and international branding. Learn how to maintain consistency and grow your brand.

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5 ways to sharpen your corporate identity with tech

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5 ways to sharpen your corporate identity with tech

Dec 12, 2024   8 min read.

In this blog, we’ll show you how to build a strong, consistent identity that resonates across all your communications.

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What is brand reputation management?

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What is brand reputation management?

Oct 25, 2024   13 min read.

Brand reputation management is becoming increasingly important as social media, review platforms, and similar sites have become the go-to place for customers to complain.

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All you need to know about marketing collateral management

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All you need to know about marketing collateral management

Oct 24, 2024   7 min read.

Marketing collateral management is an important method for brands to ensure consistency and enhance their marketing efforts. Read on to learn how Templafy can help brands streamline their marketing collateral management processes to achieve a consistent and compliant brand!

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Why all companies should have digital brand guidelines

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Why all companies should have digital brand guidelines

Oct 21, 2024   8 min read.

Brands need to be consistent in order to win customers, and one of the best ways of doing that is by having clear digital brand guidelines that specify how the brand should be portrayed. Such guidelines can help companies define their brands and ensure a clean, consistent identity.

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