Templafy’s AI Assistant: Putting brand & marketing teams in the driver’s seat

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Templafy’s AI Assistant: Putting brand & marketing teams in the driver’s seat

Discover how Templafy’s AI Assistant keeps GenAI outputs on-brand, accurate, and compliant.

Since GenAI went mainstream, tools like ChatGPT have empowered the global workforce to create content faster than ever. But for enterprises, speed alone isn’t enough. The real challenge is ensuring GenAI outputs align with brand standards—and that’s why brand and marketing teams should play a leading role in GenAI implementation.

Templafy’s AI Assistant gives brand teams centralized control to enforce guidelines for tone of voice, writing style, and compliance—ensuring every output meets company standards. In this blog, we’ll explore how Templafy’s AI Assistant enables enterprises to scale GenAI for document generation, without compromising on quality or compliance.

In this article

    What does Templafy’s AI Assistant do?

    At its core, Templafy’s AI Assistant is an AI-powered document generation engine that combines GenAI with rules-based automation, to give enterprises complete control over GenAI.

    By setting predefined rules, companies can manage tone of voice, writing style, and how end users are able to prompt AI—ensuring every output is on-brand, accurate, and compliant.

    The benefits of Templafy


    10 hrs

    saved per employee, per week creating proposals

    25 %

    reduction in the time spent creating audit reports

    7,000 +

    engagement letters automated monthly, saving time and money

    Common GenAI use cases for brand and marketing teams

    Templafy’s AI Assistant is designed to give brand and marketing teams the tools to guide GenAI outputs with clear, centralized rules. This enables enterprises to maintain brand integrity when scaling document generation company-wide. 

    Here’s how our enterprise customers commonly use AI prompts to ensure consistent messaging across all their business documents.

    Tone of voice

    It all starts with tone of voice. With Templafy’s AI Assistant, you can set the tone for all AI-generated content directly from a centralized admin platform.

    By translating tone-of-voice guidelines into actionable commands for AI models, Templafy’s AI Assistant ensures that all GenAI outputs reflect your brand’s desired tone. This enables organizations to manage tone automatically across all content—replacing the manual effort employees once needed to interpret and apply tone guidelines.

    Inclusive communication

    Inclusive language has become a core element of modern brand identity. Companies need their communications to be gender-neutral, culturally sensitive, and free from stereotypes or discriminatory language. However, monitoring this across large volumes of content can be challenging.

    With Templafy’s AI capabilities, companies can create customized prompts that proactively identify inclusivity gaps and apply evolving language guidelines. This gives communication teams greater control, while employees receive the guidance they need to ensure every message reflects the company’s inclusive values.

    Writing style

    A consistent writing style is just as important as tone. That’s because different types of content—such as executive summaries, presentations, or marketing pitches—require specific structures and approaches. 

    Brand and marketing teams can use Templafy’s AI Assistant to set detailed prompts that guide the writing style for each type of content, ensuring clarity, structure, and consistency across all outputs. For example, a company can create prompts that define how an executive summary should be structured, down to the bulleted points and order of information. This ensures that employees can produce polished, consistent documents faster, without sacrificing quality.

    Blacklisted terms

    Companies often need to enforce specific terminology and eliminate unwanted words from their communications. This could range from misspellings of the company’s name to terms that conflict with inclusive language policies.

    With custom AI prompts, companies can automatically scan and replace prohibited/blacklisted terms, ensuring that all GenAI-produced content adheres to brand guidelines and avoids potentially problematic language.

    Customer-centric messaging

    Effective communication isn’t just about what you say—it’s about who you’re saying it to. Companies have a lot of information on their target personas, each with unique needs and values.

    With Templafy’s AI capabilities, this knowledge can be transformed into actionable AI prompts, enabling brand and marketing teams to ensure messaging resonates across every customer touchpoint. For example, when creating a proposal or presentation, the AI can highlight the key points that matter most to a specific audience, increasing engagement and reinforcing the brand’s message.

    Regulatory compliance

    In industries like healthcare, finance, and the public sector, strict regulations govern how companies can communicate. Compliance isn’t just a best practice—it’s a legal requirement.

    Specialized AI prompts help companies in regulated industries keep content compliant by applying industry-specific guidelines to GenAI outputs. This allows organizations to use GenAI confidently, avoiding language that could lead to fines or bad publicity.

    GENAI

    Key benefits of Templafy’s AI Assistant

    • Centralize control for scalable AI management
      Add a management layer over GenAI to ensure controlled and consistent usage
    • Ensure a consistent brand voice
      Embed tone of voice rules into GenAI outputs to maintain brand integrity across all content. 
    • Customize AI prompts for business alignment
      Build tailored prompt libraries, ensuring AI-generated documents support business objectives.
    • Enhance data security
      Implement robust security measures to protect sensitive information while enabling AI-driven document creation.
    • Integrate seamlessly with Microsoft Office
      Bring AI capabilities directly into familiar tools for a seamless user experience.
    • Tailor AI actions for optimized workflows
      Customize AI actions to automate repetitive tasks, boosting overall efficiency.
    • Deploy strategically for maximum impact
      Target AI capabilities to areas with the greatest value, to drive productivity.
    • Integrate custom AI models effortlessly
      Connect your preferred GenAI, ensuring seamless integration with your unique workflows.

    “Templafy’s AI Assistant brings AI where users need it, with predefined prompts to make the use of it extremely easy. Users are able to benefit from the power of AI with minimum effort. Through embedding the AI into Microsoft Word and PowerPoint, we can elevate the way our employees are working with business documents and are looking forward to seeing the impact from this.”

    Kaisa Nummela

    GenAI that’s built for enterprises

    Templafy’s AI Assistant is specifically designed to meet the demands of large enterprises, allowing them to leverage GenAI while upholding the most rigorous standards in branding, compliance, and security. 

    Our CEO sums it up best:

    “Generative AI is fundamental to the future of work. It allows employees to create impactful business communications efficiently, and we believe that AI should be democratized so that everyone can benefit from these tools without compromising security or data privacy.”

    Jesper Theill Eriksen

    GenAI is here to stay

    Ready to see how Templafy’s AI Assistant can help you take control of GenAI outputs?

    Experience firsthand how our AI Assistant can enable your enterprise to build better documents in seconds, at scale—without the risk.