Tag: E-mail

You might have heard the term ‘email signature marketing’ thrown around as an example of an effective marketing solution. You might even have tried using email signatures as a marketing tool yourself. Whether you’re an email signature enthusiast, looking to improve your marketing efforts, or would just like to understand more about how email signatures…

For years, marketing and tech experts have been predicting the end of email. It hasn’t happened yet, and it seems increasingly unlikely it ever will. In fact, just the opposite is occurring. Look at today’s email marketing stats and you’ll see that email is flourishing, growing faster than predicted.

In today’s digital world first impressions are as important as they are in real life. Much time, research and reporting is spent on carefully crafted subject lines to counter the fact that 47% of email recipients decide whether or not to open an email based on that one introductory sentence.

Despite the rise of social media and phenomenon of influencer marketing, today’s business culture still belongs to the email. 86% of professionals prefer email over all forms of communication, and it ranks as the third most influential source of information for B2B audiences – topped only by word of mouth recommendations and industry thought leaders.