Tag: Content distribution
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3 ways marketing and sales can unite to drive growth
The world of B2B commerce is more complex than ever before. With multiple stakeholders, more competition and shrinking corporate budgets, the modern-day enterprise sales process has become increasingly challenging.
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The power and purpose of brand equity
How positive brand associations can drive loyalty and increase profitability — and the risks of developing a negative brand reputation.
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Document management vs. document governance: an explainer
Companies today have a content problem. Document management and document governance tools can help co organize the mounting piles of digital information – but what do these tools really do?
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Brand Industry series: branding for professional services
Our new professional branding series looks at how businesses are using their brand to gain market-share, competitive edge, enhanced online presence, credibility and profit in their sector. So far, we’ve focused on how companies in the legal and financial sectors, have served up best in class lessons for businesses looking to benefit from cultivating a…
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Why brand asset management is important for your company
In March 2019, international charity Samaritans unveiled a bold, modern new look. Driven by a need for greater reach and relevance among a younger audience, the colorful rebrand notably catered for a huge range of print and digital formats.
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The 5 steps to better proposals
Creating new business documents can be a traumatic experience. Luckily, technology is catching up with demand, and there is a light at the end of the tunnel.
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Designed for success: 4 elements of a corporate identity package
What is the cornerstone of success in business? According to recent PWC research, one answer lies with a strong corporate identity. In a survey of 720 executives, companies that were seen as having a stronger brand identity outperformed those that did not by 25%. The success was based on knowing themselves well enough to leverage…
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Why your content strategy needs brand infographics
Competing for your audience’s attention has never been harder. Click here to learn how infographics can take your digital marketing efforts to the next level.
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Corporate design 101: How three leading brands cement their business identity
When it comes to corporate design terminologies, how clued up are you on your definitions? Does it really matter if you can’t differentiate between corporate identity and brand image, or if you struggle to clarify your brand’s positioning from its values? The answer is yes.
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Everyday value: brands using employees as brand ambassadors
In 2022, digital ad advertising spending in the US is set to peak at a staggering $239 billion – exceeding 2021’s predicted $211 billion. With more and more available channels to reach target audiences, brands are fighting more than ever for consumer attention investment in fighting for the consumer’s attention.