Tag: Content distribution
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What is Enterprise Content Management?
How to boost productivity, ensure accuracy, and speed up turnaround times with Enterprise Content Management.
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Optimized workflow with Digital Asset Management Software
Digital asset management software is becoming increasingly popular as companies produce more and more digital assets. But why is it important to approach the management of these assets in a systematic manner?
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How to improve your digital asset management workflow
For any professional, it is important to have a streamlined digital asset management workflow. In this blog post, we will guide you to creating an optimal workflow for locating, retrieving and using digital assets in a streamlined manner.
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What is brand asset management?
Brand asset management is an important task for any company that wants to have a consistent and compliant brand. Yet not all companies have implemented processes to manage their brand assets. Read on to learn how to ensure a brand is maintained, protected and enhanced.
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What is digital asset management?
Companies are increasingly adopting digital asset management solutions that ensure assets are organized and accessible to employees across the organization. Learn what a DAM system is, why it’s important for managing a company, and how it can be implemented into your organization.
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3 ways marketing and sales can unite to drive growth
The world of B2B commerce is more complex than ever before. With multiple stakeholders, more competition and shrinking corporate budgets, the modern-day enterprise sales process has become increasingly challenging.
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The power and purpose of brand equity
How positive brand associations can drive loyalty and increase profitability — and the risks of developing a negative brand reputation.
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Document management vs. document governance: an explainer
Companies today have a content problem. Document management and document governance tools can help co organize the mounting piles of digital information – but what do these tools really do?
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Brand Industry series: branding for professional services
Our new professional branding series looks at how businesses are using their brand to gain market-share, competitive edge, enhanced online presence, credibility and profit in their sector. So far, we’ve focused on how companies in the legal and financial sectors, have served up best in class lessons for businesses looking to benefit from cultivating a…
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Why brand asset management is important for your company
In March 2019, international charity Samaritans unveiled a bold, modern new look. Driven by a need for greater reach and relevance among a younger audience, the colorful rebrand notably catered for a huge range of print and digital formats.