Tag: Branding

Just a few months into 2020 and our collective worlds, both personal and business, had been disrupted beyond imagination. 57% of companies in North America and Europe had to rework their business models, eCommerce saw a huge bump when online orders shot up by 108%, Facebook’s daily usage surged by 27%, 63% of users became…

2021 is here – after a year that has shaken the world and bought the unexpected. Although 2020 has shown us that we never truly know what a new year will bring, we can still have some predictions about what this year will look like in certain areas of specialty. And one of these areas…

Branding is agile. It develops with the times. Well-branded companies recognize that what served them once will no longer suit audiences living in a different time with different priorities. And as a concept that is so necessarily adaptable to the changing trends in the world around them, it makes sense that branding keeps up with…

An organization’s chosen font, or typeface, shapes how a consumer interacts with a brand across every written touchpoint. But often, when discussing fonts and communication, the focus is on the showy elements – the fonts displayed in logos, signs, and promotional brand materials. It’s often forgotten that a large part of brand communication happens through…

It’s not news that, here at Templafy, we think branding is incredibly important. Brands have a large amount of marketing power and are a vital way in which products or services are sold, directly leading to a rise in revenue and a successful organization. 

When it comes to the world of rebranding, brand visuals usually steal the show. As they are the most obvious elements of a rebrand, the new logo or headline grabbing ad campaign are often the focus. Look beyond a company’s shiny look and feel however, and you’ll find that rebranding is a process of many…

A man who knew a thing or two about brand thinking once proclaimed: “Design is not just what it looks like and feels like. Design is how it works.”

Did you know that it is estimated that the average person is exposed to between 4,000 and 10,000 brand messages each day? In this competitive, multi-channel and digitally noisy space, getting ahead of the latest corporate identity and branding trends has never been more important.

Uber is no stranger to making headlines, and in September this year, the industry disruptor experienced a new source of controversy – its logo. Designed by Wolff Olins, the new logo deeply divided critics. Some found its simplicity and switch to the new bespoke font ‘Uber Move’ a friendlier design which reflected the app’s global,…