Tag: Branding
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Rebrand activation: how to ensure the ROI from your rebrand
Rebrands are like snowflakes: no two are exactly the same.
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4 unmissable insights from ANA Brand Masters 2022
The Templafy team is back in the office after three fast-paced days in scenic Carlsbad, California, for ANA Brand Masters 2022.
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From minimalism to the metaverse: branding trends to expect in 2022
While 2022 promises a return to some degree of normalcy, the legacy of a lockdown era will still be felt in many areas of our personal and work lives. Branding is one of these areas.
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How to make every email a marketing opportunity
In today’s ever-present buzz of chatbots, messaging apps, and social inboxes, it’s easy to overlook the mother of all (modern) business and marketing communication: the humble email.
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Why your content infrastructure poses the greatest risk to your brand
Content is central to a brand’s identity. The visual and written representation of any organization is the bedrock a business is built on, and in the digital HQ where everything is content, brand can make or break success.
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How to plan for a painless rebrand
If you’ve ever managed a company-wide rebrand, chances are you’re not eager to repeat the process.
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Never hear ‘I didn’t know where to find it’ again
“That looks good to go — just put it into our company template and send it out!” Simple enough instructions, right?
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From brand police to brand ambassador
Brands have never been more visible. With the increasing ubiquity of media and commerce on every platform, brands have the opportunity to become household names with immediately recognizable visual elements.
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How to ensure your colleagues find and use on-brand content every time
Imagine a beautiful garden with pockets of flowering plants, tranquil ponds, and stretches of manicured lawns. Cobblestone walkways wind through the area, offering meandering courses to enjoy the flora. There’s only one problem.
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What is enterprise content in the modern workplace?
Whether you work in Sales or Operations, HR or PR, in today’s digital-first workplace, your job also needs you to be a content creator – and a prolific one at that.