Tag: Branding
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How to make every email a marketing opportunity
In today’s ever-present buzz of chatbots, messaging apps, and social inboxes, it’s easy to overlook the mother of all (modern) business and marketing communication: the humble email.
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Why your content infrastructure poses the greatest risk to your brand
Content is central to a brand’s identity. The visual and written representation of any organization is the bedrock a business is built on, and in the digital HQ where everything is content, brand can make or break success.
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How to plan for a painless rebrand
If you’ve ever managed a company-wide rebrand, chances are you’re not eager to repeat the process.
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Never hear ‘I didn’t know where to find it’ again
“That looks good to go — just put it into our company template and send it out!” Simple enough instructions, right?
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From brand police to brand ambassador
Brands have never been more visible. With the increasing ubiquity of media and commerce on every platform, brands have the opportunity to become household names with immediately recognizable visual elements.
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How to ensure your colleagues find and use on-brand content every time
Imagine a beautiful garden with pockets of flowering plants, tranquil ponds, and stretches of manicured lawns. Cobblestone walkways wind through the area, offering meandering courses to enjoy the flora. There’s only one problem.
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What is enterprise content in the modern workplace?
Whether you work in Sales or Operations, HR or PR, in today’s digital-first workplace, your job also needs you to be a content creator – and a prolific one at that.
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What to expect for 2021: Five key marketing trends
Just a few months into 2020 and our collective worlds, both personal and business, had been disrupted beyond imagination. 57% of companies in North America and Europe had to rework their business models, eCommerce saw a huge bump when online orders shot up by 108%, Facebook’s daily usage surged by 27%, 63% of users became…
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Branding trends: what to expect in 2021
2021 is here – after a year that has shaken the world and bought the unexpected. Although 2020 has shown us that we never truly know what a new year will bring, we can still have some predictions about what this year will look like in certain areas of specialty. And one of these areas…
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How brand automation and artificial intelligence benefit the digital marketing world
Branding is agile. It develops with the times. Well-branded companies recognize that what served them once will no longer suit audiences living in a different time with different priorities. And as a concept that is so necessarily adaptable to the changing trends in the world around them, it makes sense that branding keeps up with…