Tag: Branding
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How to build and organize a global brand strategy
Global brands are the businesses recognized all around the world – Facebook, Pepsi, Mercedes-Benz, Apple, Chanel, Netflix and Rolex, to name just a few.
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Rebrand activation: how to ensure the ROI from your rebrand
Rebrands are like snowflakes: no two are exactly the same.
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Industry Branding Series: Branding Financial Services
Read how Templafy helps companies with their corporate branding and brand management.
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4 unmissable insights from ANA Brand Masters 2022
The Templafy team is back in the office after three fast-paced days in scenic Carlsbad, California, for ANA Brand Masters 2022.
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Rebranding After Acquisition: how to launch a successful rebranding strategy
The mergers and acquisitions sector could quite easily be described as an industry of failures. Many studies over the past decade have placed the failure rate of mergers and acquisitions at a minimum of 50 percent. Harvard Business Review, for instance, found that only 10-30% of M&A activity results in success.
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How to make every email a marketing opportunity
In today’s ever-present buzz of chatbots, messaging apps, and social inboxes, it’s easy to overlook the mother of all (modern) business and marketing communication: the humble email.
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Why your content infrastructure poses the greatest risk to your brand
Content is central to a brand’s identity. The visual and written representation of any organization is the bedrock a business is built on, and in the digital HQ where everything is content, brand can make or break success.
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Key strategies for your internal brand roll-out plan
Time for a brand identity update? Here’s a handy checklist for a successful internal branding rollout plan which will win your team over to your new brand identity.
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How to plan for a painless rebrand
If you’ve ever managed a company-wide rebrand, chances are you’re not eager to repeat the process.
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Never hear ‘I didn’t know where to find it’ again
“That looks good to go — just put it into our company template and send it out!” Simple enough instructions, right?