Tag: Branding
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Corporate design 101: How three leading brands cement their business identity
When it comes to corporate design terminologies, how clued up are you on your definitions? Does it really matter if you can’t differentiate between corporate identity and brand image, or if you struggle to clarify your brand’s positioning from its values? The answer is yes.
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Product branding vs. Corporate branding examples to learn from
Learn the differences between corporate branding and product branding as we explore some of the best corporate branding examples of the last 20 years.
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Brand Update 101: Rebranding vs Brand Refresh
Can you tell them apart? Both can help your company’s brand stay fresh and relevant, but there’s a world of difference between the two. It’s common knowledge that fashion trends fluctuate and eventually go out of style. But some managers forget that in a rapidly changing marketplace, so will a company’s branding.
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Everyday value: brands using employees as brand ambassadors
In 2022, digital ad advertising spending in the US is set to peak at a staggering $239 billion – exceeding 2021’s predicted $211 billion. With more and more available channels to reach target audiences, brands are fighting more than ever for consumer attention investment in fighting for the consumer’s attention.
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Rebranding checklist: the key elements to a successful rebrand
What do Mastercard, Discovery Channel, Slack, Staples, and Zara have in common? Not only did they all feature on last year’s long list of company rebrands, but they were also the most talked-about brand transitions in recent years.
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Four fundamentals to launching branding updates
Rebranding any element of a company’s visual identity and messaging is exciting, stressful, frustrating, insightful and fun all at once. Templafy had its own brand identity update just last year, so we’re speaking from experience.
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How content is driving the power of brand in 2022
Brand updates, including rebrands, are a powerful way of keeping up with consumer and industry demands. Here’s how to ensure your new brand activation strategy succeeds.
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What is enterprise content in the modern workplace?
Whether you work in Sales or Operations, HR or PR, in today’s digital-first workplace, your job also needs you to be a content creator – and a prolific one at that.
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Brand archetypes: examples from leading brands and how to find yours
Earlier this year, the most loved and valuable brands in the world were revealed – with staples like Apple, Amazon, and Google taking top spots, and newcomers like TikTok and WeChat given high marks for growth.
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Content is everything: the future of content in the Digital HQ
For most of us, our place of work looks very different today than it did just a couple of years ago.