Tag: Branding

How do you balance local relevance with global consistency? What exactly is global branding, and how can you create a strategy that stands the test of diverse markets and evolving trends? Let’s dive in. 

Ready to make your brand resonate internally? Use these steps to engage your team and create the resources they need to succeed.  

If your brand feels out of sync with your company’s products, services, values, mission, or customers, this article is for you. We’ll walk you through the essentials: when to rebrand, how to do it right, what to avoid, and real-life examples of both successes and failures. 

If you’re a brand, marketing, or design professional, chances are you could instinctively choose a corporate font that looks good and fits the job.

Brand association works like a word association game: it’s the first thing that comes to mind when you hear a brand name. It could be a product or service, or something less tangible like a feeling or concept.

You’ve probably heard multiple times that one of the most important things about branding is consistency. Consistency is key – it aids recognizability and makes your brand more powerful. But why does consistency matter so much, and how can it be implemented? And is it really so detrimental when this doesn’t happen?

A brand audit will show your brand’s strength in the market. It reveals problem areas in your business. A step-by-step guide to conduct one with Templafy.