WEBINAR
Consistent brand experience in inconsistent times
On-demand
With Cassio Cappelossa, Charles Swann and Chris Lewandowski.
During this webinar, our expert panel covered the challenges and headwinds brand leaders currently face as they struggle to build their brands amongst distracted and empowered customers.
More importantly, they discussed approaches and strategies that cut through the noise to deliver value as teams shift from managing their brand as an asset to one that resonates and facilitates consistent growth in an era of remote workforces, social and cultural shifts.
What’s inside
Branding strategies that cut through the noise
New realities: turning your brand into a critical strategic asset in the customer experience age- How to develop and support the business case for brand investment
- Delivering a consistent experience across every touchpoint
- Rebranding: when, why, and what kind fits for brand evolution
- Properly tracking and measuring brand value
Webinar speakers
Christopher Lewandowski
Head of Demand, Templafy
Cassio Cappelossa
Head of Brand Identity, Hawlett Packard
Charles Swann
Vice President, LRW