Digital asset management software is becoming increasingly popular as companies produce more and more digital assets.

But why is it important to approach the management of these assets in a systematic manner?

What are the benefits of implementing a DAM system, how can you do it, and which software solution is the right one for you?

We have a lot on the menu today – let’s get started!

What is digital asset management (DAM)?

A digital asset is an image, a document, an audio file or any other asset that can be stored digitally. Companies often have many different digital assets. These can be related to products (design specifications, technical documentation), sales and accounting (proposals, forecasts, reports) or marketing (brand guidelines, logos, color palettes).

With the ever-increasing number of digital assets that large companies have nowadays, software is needed to keep track of everything. Digital asset management (DAM) software can help companies manage all of these digital assets by providing tools to make it easier to store, organize, and distribute the assets.

Why is it important to manage digital assets?

There are several reasons why it’s important to have a digital asset management strategy. In general, companies are producing more and more digital assets, and these need to be managed to efficiently make use of them. Let’s look at the advantages of using a digital asset management system – as well as the risks of not using one.

Who uses digital asset management software?

The vast majority of companies have digital assets, so in principle everyone could make use of digital asset management software. However, for small companies that don’t have a lot of digital assets or employees, a cloud-based drive is often sufficient.

The companies that are in the target group for DAM software are often larger companies that have a lot of digital assets to manage across the organization. These could be large brands that want to ensure their brand identity is clean and consistent across all channels or financial institutions that need to safely store and manage documents like earnings reports and cash flow statements. 

For these types of companies, many choose more overarching platforms like Templafy that not only integrates with DAMs but monitors the content production to ensure and enforce compliance with internal and external guidelines.

Comparison of digital asset management system software

Several DAM software solutions have been developed in recent years to accommodate the increasing need to manage digital assets. These solutions target different sized companies with different needs – some solutions are built for small companies while others are built for large companies.

Let’s look at a few examples.

What is the best digital asset management software?

There’s several factors that are relevant to identifying your DAM needs before choosing the right software solution. Some factors that need to be assessed are the volume of assets you have and the number of users that will need access to the platform. Once that is done, you can start establishing a set of criteria for your DAM solution – here’s a few things you could look for:

Case: How Novicell use Templafy to manage digital assets 

Novicell is a digital strategy consulting firm with seven offices in four countries. Novicell’s Digital Product Manager, Tobias Lybech Bojesen, told us that before Templafy, “we pulled presentations from different sources, and it was impossible to consistently maintain these assets with the same design and updated content.”

After implementing Templafy, digital assets are now stored within the platform’s DAM system making it easy for the sales team to find the slides. “We are now sharing digital assets and templates, and continuously improving our presentations,” Tobias adds.

Start managing your digital assets with Templafy

Templafy is one of the leading brand management platforms on the market. It offers a suite of tools that enable enterprises to ensure compliant and consistent use of their digital assets. Schedule a product tour and let’s show you how we can help you enhance your brand!