Category: Content distribution
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3 ways marketing and sales can unite to drive growth
The world of B2B commerce is more complex than ever before. With multiple stakeholders, more competition and shrinking corporate budgets, the modern-day enterprise sales process has become increasingly challenging.
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Document management vs. document governance: an explainer
Companies today have a content problem. Document management and document governance tools can help co organize the mounting piles of digital information – but what do these tools really do?
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Brand Industry series: branding for professional services
Our new professional branding series looks at how businesses are using their brand to gain market-share, competitive edge, enhanced online presence, credibility and profit in their sector. So far, we’ve focused on how companies in the legal and financial sectors, have served up best in class lessons for businesses looking to benefit from cultivating a…
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Why brand asset management is important for your company
In March 2019, international charity Samaritans unveiled a bold, modern new look. Driven by a need for greater reach and relevance among a younger audience, the colorful rebrand notably catered for a huge range of print and digital formats.
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The 5 steps to better proposals
Creating new business documents can be a traumatic experience. Luckily, technology is catching up with demand, and there is a light at the end of the tunnel.
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How to create the best document management strategy for your company
What do most office employees do with their day? They create documents. A huge amount of them. 500 billion each year according to Microsoft Office.
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What is Enterprise Content Management?
Welcome to Part One of our Enterprise Content Management (ECM) series. We know that there’s a lot of jargon out there, so if you’re having trouble telling your DAMs from your DMS, or your CRMs from your ECMs, we’re here to help.
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Designed for success: 4 elements of a corporate identity package
What is the cornerstone of success in business? According to recent PWC research, one answer lies with a strong corporate identity. In a survey of 720 executives, companies that were seen as having a stronger brand identity outperformed those that did not by 25%. The success was based on knowing themselves well enough to leverage…
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5 New Ways to Think About the Document Creation Process
Most companies take great pride in the high-quality products and services that they offer, but they often overlook the one thing they spend more time producing than anything else: documents.
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How content is driving the power of brand in 2022
Brand updates, including rebrands, are a powerful way of keeping up with consumer and industry demands. Here’s how to ensure your new brand activation strategy succeeds.