Category: Branding

In our new industry branding series, we’re exploring brand-led innovation in a range of different industries – from law firm branding articles to case studies of standout professional services branding.

Whenever a bicycling contest is held in Portland, Oregon, you don’t see the name of any corporate sponsors. No flyers, no banners, no labels.

In the headquarters of McDonalds, executives constantly remind colleagues of a company adage: “If you see a man in a $300 suit picking up paper in the parking lot, you’d better get out there and help him, because it’s Ray Kroc.” That is because Ray Kroc was so obsessed with McDonalds’ reputation for cleanliness that…

With companies investing an estimated $500 billion globally each year on brand marketing, job description of a Brand Manager aka ‘the brand guardian’, is no small feat. The days of constructing a brand’s identity through one-way advertising has increasingly given way to the online minefield of social media; leading to an era of “open source…

As complexity in sales increase, great templates for all parts of the funnel will increase your chance of winning more business. Ensure the correct use of your brand, while you streamline your sales process – here’s why sales templates will work wonders both for both your brand and for your commercial organization.

The accounting sector is booming. In 2016, the UK consultancy market alone grew four times faster than the economy, up 7.5% from the previous year and with a staggering market value of £7 billion.

The swoosh, the bitten apple, the bluebird; these world famous logos are iconic, recognizable and meaningful in the eyes of billions. However, it took more than design teams to establish these symbols in consumer culture.

From McDonald’s golden arches and Nike’s swoosh to Twitter’s now famous bluebird, these iconic images demonstrate the power a famous logo has to cut through culture and create an emotional, memorable connection between a brand and an audience.

Poor brand culture at it’s worst not only affects morale, staff turnover and profits – it can lead to a full-blown PR nightmare. As brands such as Thinx, Nasty Gal, Uber and Amazon have recently found out, a disgruntled employee tweet or blog post has the potential to undermine your external brand identity and tarnish…