Category: Branding

With companies investing an estimated $500 billion globally each year on brand marketing, job description of a Brand Manager aka ‘the brand guardian’, is no small feat. The days of constructing a brand’s identity through one-way advertising has increasingly given way to the online minefield of social media; leading to an era of “open source…

As complexity in sales increase, great templates for all parts of the funnel will increase your chance of winning more business. Ensure the correct use of your brand, while you streamline your sales process – here’s why sales templates will work wonders both for both your brand and for your commercial organization.

Christian Lund is the Chief Product Officer and Co-Founder of Templafy, a unique software solution that empowers enterprise organizations to easily govern brand content and optimizes how employees create documents, presentations and emails in Microsoft Office and Office 365 applications. He has spent over 15 years optimizing business document templates in Microsoft Office applications to…

The accounting sector is booming. In 2016, the UK consultancy market alone grew four times faster than the economy, up 7.5% from the previous year and with a staggering market value of £7 billion.

The swoosh, the bitten apple, the bluebird; these world famous logos are iconic, recognizable and meaningful in the eyes of billions. However, it took more than design teams to establish these symbols in consumer culture.

From McDonald’s golden arches and Nike’s swoosh to Twitter’s now famous bluebird, these iconic images demonstrate the power a famous logo has to cut through culture and create an emotional, memorable connection between a brand and an audience.

Poor brand culture at it’s worst not only affects morale, staff turnover and profits – it can lead to a full-blown PR nightmare. As brands such as Thinx, Nasty Gal, Uber and Amazon have recently found out, a disgruntled employee tweet or blog post has the potential to undermine your external brand identity and tarnish…

A rebrand is a critical phase for any business that is merging, growing, changing direction or simply looking to refresh and stay relevant. In other words, sooner or later, every business will find themselves rebranding and updating their visual brand identity.

Huge marketing budgets are routinely dedicated to building a brand which resonates with customers, but the most cutting-edge companies also invest in building a brand culture which excites and inspires their employees.