Category: Branding
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Brand consistency builds brand integrity
Christian Lund is the Chief Product Officer and Co-Founder of Templafy, a unique software solution that empowers enterprise organizations to easily govern brand content and optimizes how employees create documents, presentations and emails in Microsoft Office and Office 365 applications. He has spent over 15 years optimizing business document templates in Microsoft Office applications to…
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What do the Big Four accounting firms have in common? Brand integrity.
The accounting sector is booming. In 2016, the UK consultancy market alone grew four times faster than the economy, up 7.5% from the previous year and with a staggering market value of £7 billion.
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Logo: 3 companies in 2017 that got their rebranding process right
The swoosh, the bitten apple, the bluebird; these world famous logos are iconic, recognizable and meaningful in the eyes of billions. However, it took more than design teams to establish these symbols in consumer culture.
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Old company logos haunting your brand?
From McDonald’s golden arches and Nike’s swoosh to Twitter’s now famous bluebird, these iconic images demonstrate the power a famous logo has to cut through culture and create an emotional, memorable connection between a brand and an audience.
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Quick fixes to improve productivity in consultancy firms
Sometimes it can be difficult to practice what you preach. We all know that the core competency of professional services firms is to provide businesses with expert advice to improve operational and commercial efficiencies and legal compliance. But professional services firms can also struggle internally to maintain these high standards. And in an industry where…
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Branding Inside Out: 3 Brand Culture Hacks From The World’s Best Brands
Poor brand culture at it’s worst not only affects morale, staff turnover and profits – it can lead to a full-blown PR nightmare. As brands such as Thinx, Nasty Gal, Uber and Amazon have recently found out, a disgruntled employee tweet or blog post has the potential to undermine your external brand identity and tarnish…
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Planning a rebrand? 2 key strategies to secure team buy-in
A rebrand is a critical phase for any business that is merging, growing, changing direction or simply looking to refresh and stay relevant. In other words, sooner or later, every business will find themselves rebranding and updating their visual brand identity.
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3 Key ways to build strong brand culture in your company
Huge marketing budgets are routinely dedicated to building a brand which resonates with customers, but the most cutting-edge companies also invest in building a brand culture which excites and inspires their employees.
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Brand Identity Updates: Don’t Be Blind To Office Applications
One of the biggest communication problems I encounter when working with companies undergoing a visual identity update is between company brand managers and the designers they hire to help rebrand their assets. If one side doesn’t hear the other at this important time, the entire operation may be in jeopardy. Designers, understandably, are often focused…