Category: Branding

You’ve probably heard multiple times that one of the most important things about branding is consistency. Consistency is key – it aids recognizability and makes your brand more powerful. But why does consistency matter so much, and how can it be implemented? And is it really so detrimental when this doesn’t happen?

When it comes to the world of rebranding, brand visuals usually steal the show. As they are the most obvious elements of a rebrand, the new logo or headline grabbing ad campaign are often the focus. Look beyond a company’s shiny look and feel however, and you’ll find that rebranding is a process of many…

A man who knew a thing or two about brand thinking once proclaimed: “Design is not just what it looks like and feels like. Design is how it works.”

Did you know that it is estimated that the average person is exposed to between 4,000 and 10,000 brand messages each day? In this competitive, multi-channel and digitally noisy space, getting ahead of the latest corporate identity and branding trends has never been more important.

Uber is no stranger to making headlines, and in September this year, the industry disruptor experienced a new source of controversy – its logo. Designed by Wolff Olins, the new logo deeply divided critics. Some found its simplicity and switch to the new bespoke font ‘Uber Move’ a friendlier design which reflected the app’s global,…

Any business looking to stay fresh and relevant will eventually need to consider a rebrand or brand refresh. Maybe you want to attract a new target audience, remain competitive as new players enter the market, or change the way people think about your product or service.

In our new industry branding series, we’re exploring brand-led innovation in a range of different industries – from law firm branding articles to case studies of standout professional services branding.

Whenever a bicycling contest is held in Portland, Oregon, you don’t see the name of any corporate sponsors. No flyers, no banners, no labels.

In the headquarters of McDonalds, executives constantly remind colleagues of a company adage: “If you see a man in a $300 suit picking up paper in the parking lot, you’d better get out there and help him, because it’s Ray Kroc.” That is because Ray Kroc was so obsessed with McDonalds’ reputation for cleanliness that…