Category: Branding
-
From brand police to brand ambassador
Brands have never been more visible. With the increasing ubiquity of media and commerce on every platform, brands have the opportunity to become household names with immediately recognizable visual elements.
-
How to ensure your colleagues find and use on-brand content every time
Imagine a beautiful garden with pockets of flowering plants, tranquil ponds, and stretches of manicured lawns. Cobblestone walkways wind through the area, offering meandering courses to enjoy the flora. There’s only one problem.
-
What is enterprise content in the modern workplace?
Whether you work in Sales or Operations, HR or PR, in today’s digital-first workplace, your job also needs you to be a content creator – and a prolific one at that.
-
What to expect for 2021: Five key marketing trends
Just a few months into 2020 and our collective worlds, both personal and business, had been disrupted beyond imagination. 57% of companies in North America and Europe had to rework their business models, eCommerce saw a huge bump when online orders shot up by 108%, Facebook’s daily usage surged by 27%, 63% of users became…
-
Branding trends: what to expect in 2021
2021 is here – after a year that has shaken the world and bought the unexpected. Although 2020 has shown us that we never truly know what a new year will bring, we can still have some predictions about what this year will look like in certain areas of specialty. And one of these areas…
-
How brand automation and artificial intelligence benefit the digital marketing world
Branding is agile. It develops with the times. Well-branded companies recognize that what served them once will no longer suit audiences living in a different time with different priorities. And as a concept that is so necessarily adaptable to the changing trends in the world around them, it makes sense that branding keeps up with…
-
Fonts in documents: from their importance to the common implementation pitfalls
An organization’s chosen font, or typeface, shapes how a consumer interacts with a brand across every written touchpoint. But often, when discussing fonts and communication, the focus is on the showy elements – the fonts displayed in logos, signs, and promotional brand materials. It’s often forgotten that a large part of brand communication happens through…
-
The new DAM: Brand automation
It’s not news that, here at Templafy, we think branding is incredibly important. Brands have a large amount of marketing power and are a vital way in which products or services are sold, directly leading to a rise in revenue and a successful organization.
-
Brand associations: How to make your brand assets excel
What comes to mind when you think of Apple? What comes to mind when you think of Starbucks? And what comes to mind when you think of BMW? Everything which you have just considered is a brand association. But how are these forged, and how can you ensure your brand associations work to the benefit…
-
Corporate typeface: how bespoke type empowers your brand
As communication becomes increasingly more digital in nature, there’s a vital brand touchpoint which requires more consideration: typeface. As a brand asset, type possesses the ability to subtly convey brand values through the choice of letter shape. When Coca Cola followed in the footsteps of AirBnB, Nokia, General Electric, Intel and BMW to launch its…