Category: Branding

Learn the differences between corporate branding and product branding as we explore some of the best corporate branding examples of the last 20 years.

Can you tell them apart? Both can help your company’s brand stay fresh and relevant, but there’s a world of difference between the two. It’s common knowledge that fashion trends fluctuate and eventually go out of style. But some managers forget that in a rapidly changing marketplace, so will a company’s branding.

In 2022, digital ad advertising spending in the US is set to peak at a staggering $239 billion – exceeding 2021’s predicted $211 billion. With more and more available channels to reach target audiences, brands are fighting more than ever for consumer attention investment in fighting for the consumer’s attention.

What do Mastercard, Discovery Channel, Slack, Staples, and Zara have in common? Not only did they all feature on last year’s long list of company rebrands, but they were also the most talked-about brand transitions in recent years.

Rebranding any element of a company’s visual identity and messaging is exciting, stressful, frustrating, insightful and fun all at once. Templafy had its own brand identity update just last year, so we’re speaking from experience.

Earlier this year, the most loved and valuable brands in the world were revealed – with staples like Apple, Amazon, and Google taking top spots, and newcomers like TikTok and WeChat given high marks for growth.

Rebrands are like snowflakes: no two are exactly the same.