Category: Branding
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Brand Industry series: branding for professional services
Our new professional branding series looks at how businesses are using their brand to gain market-share, competitive edge, enhanced online presence, credibility and profit in their sector. So far, we’ve focused on how companies in the legal and financial sectors, have served up best in class lessons for businesses looking to benefit from cultivating a…
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Why brand asset management is important for your company
In March 2019, international charity Samaritans unveiled a bold, modern new look. Driven by a need for greater reach and relevance among a younger audience, the colorful rebrand notably catered for a huge range of print and digital formats.
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When two become one: best practices for merging two brands
The mergers and acquisitions sector could quite easily be described as an industry of failures.
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4 ways your content creation process might be increasing business risk
What are the main challenges facing today’s content creators? We explore four major obstacles in today’s content creation process.
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Designed for success: 4 elements of a corporate identity package
What is the cornerstone of success in business? According to recent PWC research, one answer lies with a strong corporate identity. In a survey of 720 executives, companies that were seen as having a stronger brand identity outperformed those that did not by 25%. The success was based on knowing themselves well enough to leverage…
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Why your content strategy needs brand infographics
Competing for your audience’s attention has never been harder. Click here to learn how infographics can take your digital marketing efforts to the next level.
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What is online brand management?
Let’s take a look at digital brand management, how to do it and why it’s so important to your business.
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Industry branding series: Insurance brands
Being an insurance company in today’s market isn’t easy. Those operating in one of the most highly regulated industries know all too well that buying insurance doesn’t usually excite the consumer. You don’t find people talking about choosing between Geico and Liberty Mutual or Ping An and China Life in the same way they deliberate…
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Why is a style guide important? Lessons from 4 leading brands
When you take a look at companies with the best brand recognition worldwide like Amazon, Apple, Google, Samsung Group and Facebook, immediately their logos, brand personality, typography, abbreviations, etc. can be vividly recalled in your mind – from the black Amazon wordmark underlined with its yellow “smile” to Facebook’s blue ‘f’. If placed next to…
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How to build a strong brand: the 3 essential elements
In today’s globalized, digitally-driven world, the need for corporations to have a consistent and powerful brand is more important than ever. 89% of B2B marketers say brand awareness is their most important goal, and 77% of marketing leaders cite creating strong brands as critical to their growth plans. But how exactly is a strong brand…