Category: Branding
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5 ways to build a positive brand association
Brand association works like a word association game: it’s the first thing that comes to mind when you hear a brand name. It could be a product or service, or something less tangible like a feeling or concept.
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Brand consistency: is it really that important?
You’ve probably heard multiple times that one of the most important things about branding is consistency. Consistency is key – it aids recognizability and makes your brand more powerful. But why does consistency matter so much, and how can it be implemented? And is it really so detrimental when this doesn’t happen?
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How to conduct a brand audit to boost reputation and win loyalty
A brand audit will show your brand’s strength in the market. It reveals problem areas in your business. A step-by-step guide to conduct one with Templafy.
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International brand management: Stay consistent and compliant across borders
Key strategies for successful international brand management, including global branding techniques, and maintaining brand consistency worldwide.
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Brand control: Building a workflow for brand consistency
Discover insights on brand management, including strategies for brand control and international branding. Learn how to maintain consistency and grow your brand.
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5 ways to sharpen your corporate identity with tech
In this blog, we’ll show you how to build a strong, consistent identity that resonates across all your communications.
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Templafy’s AI Assistant: Putting brand & marketing teams in the driver’s seat
Discover how Templafy’s AI Assistant keeps Gen AI outputs on-brand, accurate, and compliant.
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Rebranding in the AI era: Key strategies and insights
Industry leaders reveal how they leverage AI to accelerate rebranding—while safeguarding brand integrity.
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What is brand reputation management?
Brand reputation management is becoming increasingly important as social media, review platforms, and similar sites have become the go-to place for customers to complain.
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What is reputational risk?
Reputational risk is faced by every company, but few are aware of it. Learn more about different kinds of threats to your company’s reputation – and how to manage it.