CASE STUDY
How Ramboll maintains consistent corporate brand identity
“The biggest change overall since implementing Templafy is an increased feeling of control over the documents and presentations used throughout Ramboll.”
Roos Nederveen
Senior Consultant Corporate Branding, Ramboll
INDUSTRY
Engineering & design consulting
LOCATION
35 countries
EMPLOYEES
15,000
The solution
- Quickly creating on-brand documents and presentations
- Consistent email signatures
- Overall content management
Quickly creating on-brand documents and presentations
Now all the latest marketing content is available directly where it’s needed- within PowerPoint and Word. Roos adds, “With Templafy, it has become easy for Ramboll employees to directly import relevant company content into Word documents, such as reports and tenders. Furthermore, the slide library we have developed has been a huge time saver and very well received by employees. Now they are enabled to quickly create professional, on-brand slides, presentations and documents.”
With Templafy, there’s no need for Ramboll employees to google for images or icons that are likely off-brand. All 200+ branded icons and company infographics, as well as ready-made document templates, are now easy to find.
Consistent email signatures
Templafy also helps Ramboll maintain a consistent brand through email signatures. The company’s previous email signature function depended very much on users actively generating it. Templafy ensures that the most up-to-date, on-brand email signatures are automatically applied to every employee email sent. This means email signatures are consistent across the company and don’t need to be manually added by employees.
Roos explains that, “Templafy provides a professional and centralized process for adding email signatures and banners. Our branding team can ensure that all banner campaigns are approved before they are added, and we can even filter them for specific areas in the company. Furthermore, we avoid the possibility of employees adding individual, off-brand emails signatures or campaigns.”
Overall content management
Before Templafy, distributing new content meant updating a template package, waiting for IT to roll it out and then waiting longer for it to be updated on all employees’ individual computers. The branding team at Ramboll can now instantly roll out updates to document templates, PowerPoint presentations, slides and email signatures across the entire company. Now Ramboll employees have access to document templates, text elements and images from within Microsoft Word.
“Employees now know that they are always using the latest version of the templates and everything is completely integrated into the Office package. This has been a huge advantage.”
Roos Nederveen
Senior Consultant Corporate Branding
The Solution
Quickly creating on-brand documents and presentations
Now, all the latest marketing content is directly available in PowerPoint and Word. Roos notes, “Templafy allows Ramboll employees to easily import company content into documents, saving time with our slide library. Employees can quickly create professional, on-brand materials.” Templafy also provides easy access to 200+ branded icons and infographics, eliminating the need to search for off-brand assets.
Consistent email signatures
Templafy helps Ramboll maintain brand consistency through email signatures by automatically applying the latest, on-brand signatures to every email. This replaces the old system where users had to manually generate signatures. Roos explains, “Templafy centralizes email signatures and banners, ensuring they are approved and consistent, and prevents off-brand signatures or campaigns.”
Overall content management
Before Templafy, distributing new content involved updating a template package and waiting for IT to deploy it across all employees’ computers. Now, Ramboll’s branding team can instantly update document templates, PowerPoint slides, and email signatures company-wide, with employees accessing these resources directly within Microsoft Word.
About Ramboll
Founded in 1945, Ramboll is a leading global engineering and design consulting firm with 300 offices and 15,000 employees. Maintaining a consistent brand identity was challenging due to scattered marketing content and an inefficient template management system. Senior Consultant Roos Nederveen noted, “Standard text elements were on a small internal website in PDF format, making them hard for employees to find and use.”