Why Mercuri Urval came to Templafy

When Mercuri Urval undertook a global brand refresh, they knew they needed a solution in place that would not only superpower their brand and drive business growth, but also protect them from non-compliant branded content production. With Templafy they were able to solve their three core challenges by standardizing access to branded assets and improving efficiency of content production across the organization.

Brand updates and templates were managed manually, meaning employees often used content — like email signatures — that were two or three versions out of date, negatively affecting the overall quality of shared material and in turn increasing risks to revenue.

Without a centralized solution that met them where they worked, employees lacked an efficient way to find up-to-date and on-brand content – spending hours searching, often without successful results.

Despite brand updates being the responsibility of their marketing teams, the IT department was the only one capable of company-wide rollouts, resulting in bottlenecks and delays.

How crucial was Templafy’s presence in the Microsoft Azure marketplace for the procurement process?

On the IT front, when seeking project board approval for the technical aspects, the fact that it was already there and had been through the accreditation process meant that most of the checks that needed to be done had already been completed.

Why was Templafy the right choice?

It was so fast. That’s the big thing. Before we implemented Templafy on every employee desktop, we put a huge amount of emphasis on the educational aspects and making sure we understood how the user experience would be.

Templafy really helped by providing a suite of resources to get started, which we housed on our intranet page. This was continually updated, and Templafy was quick to answer any questions we had, which reassured everyone internally that the right support was there when needed.