CASE STUDY
How a global shipping group made their brand refresh have the maximum impact
“On-brand custom presentation and document templates are now easily accessed by the Global Shipping Group’s employees through using Templafy in Microsoft Office.”
INDUSTRY
Logistics
LOCATION
130 countries
EMPLOYEES
85,000+
The Solution
How a global shipping group optimized their brand
Centralized template management
The Global Shipping Group already leveraged a synchronized enterprise resource planning framework for business process management, but no such group-wide solution existed for on-brand template and content management. They chose to implement a template management solution based on the proven performance of the solution, and the benefits of all using the same tool.
Empowered branding
Updates to templates and assets could be rolled-out centrally to all employees in all locations, following a visual identity update. Branding units in different business entities are now empowered to update corporate content for their respective locations, while still using global brand standards. Employees now use up-to-date, on-brand content that complies with the visual identity.
Benefits of a template management system
On-brand custom presentation and document templates are now easily accessed by the Global Shipping Group’s employees through using Templafy in Microsoft Office. The Templafy slide library also allows employees to add additional compliant slides, images and text elements. As a result, there is improved brand consistency, efficiency, legal compliance and a smooth system for onboarding.
About this Global Shipping Group
This Global Shipping Group, with brands in over 130 countries, struggled with employees accessing and finding corporate templates and documents. They often used outdated local versions. Introducing major visual identity updates, including new logos and templates, also posed a challenge due to the global workforce.