CASE STUDY
How Coloplast implemented a global brand relaunch
“Our local brand management teams can now edit corporate content directly and apply changes immediately, which IT admins find particularly valuable as it reduces their daily workload.”
Wakana Pivoteau Sakihama
Head of Corporate Branding, Coloplast
INDUSTRY
Healthcare Product Supplier
LOCATION
55 countries
EMPLOYEES
12,000
Coloplast’s brand priorities
When Coloplast undertook a worldwide brand relaunch, it was going to impact almost 12,000 employees. Coloplast had created new brand assets and document templates, but needed to find a way to be sure that employees would actually use them. The marketing and communications department needed to roll out their new visual identity quickly, completely and without the involvement of IT at every step.
”We chose Templafy, a cloud based template management system, as it is flexible and quick to administrate, intuitive and easy for all employees to use. It helps all employees to work on-brand by providing the appropriate tools to build and support our brand.”
Wakana Pivoteau Sakihama
Head of Corporate Branding
The Solution
Making sure the right people are in control
Coloplast chose to implement a solution that means content can be administered instantly by their Marketing and Communications departments. As a result, updated branded content is always available when needed, and Coloplast’s IT resources are available again for more relevant tasks.
Aiding employee workflows
With a template management solution integrated into Office applications, Coloplast’s employees can access approved templates and brand assets from any device. This allows them to focus on their work, knowing their content will always be on-brand and compliant, especially after a brand relaunch.
Improving localized communication
As a global organization, Coloplast works in many different markets, and through the chosen solution, regional brand managers have the power to flexibly adapt content to their individual market needs. As changes are applied instantaneously, employees can know they are always using the latest on-brand template versions for their area.
About Coloplast
Coloplast is one of the world’s leading suppliers of healthcare products and services, specializing in ostomy care, continence care, wound & skin care, and urology care. Coloplast’s vision is meeting users’ needs and moving care forward through understanding individuals.