How BDO Norway optimized its brand

Solving the issue of keeping documents on-brand

BDO Norway’s Marketing Manager, Caroline Wilander, explains the issues they were experiencing regarding document inconsistency prior to finding a solution:

“Previously, we had a variety of templates for Word and PowerPoint. Some templates were shared on our intranet, but many employees reused old presentations, reports and documents. This led to a high risk of inconsistency in how our company was presented externally, in terms of bids, proposals, reports, letters and presentations.”

On-brand presentation templates are now easily accessed by employees inside PowerPoint via a task pane. The integration with BDO’s DAM system provides direct access to images without ever having to leave the program.

Access to the right content for consistent document output

Once the company had identified a template management solution that fit its needs, Caroline goes on to explain how that affected employee workflow and output:

“Since implementing Templafy, all our employees have the same set of templates at hand when creating documents and presentations. This leads to a more consistent and professional profile, and ensures that our brand is easily recognized.”

Getting peace of mind with brand consistency

BDO Norway’s marketing team now has peace of mind when it comes to brand consistency and document productivity. Caroline continues:

“I am happy to know that our brand is consistently presented across service lines and offices. In addition, developing presentations and documents is more efficient.”

BDO Norway finds the Library and integration with its digital asset management (DAM) system particularly beneficial because it makes it possible for employees to access everything they need to create on-brand documents, presentations, and emails directly within in Microsoft 365 programs.