Brand reveal: Changing the shell to fit our core 

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Brand reveal: Changing the shell to fit our core 

Introducing a new brand that brings Templafy even closer to our customers

People ask us all the time: what does Templafy do?

There is an easy answer. We automate business documents for enterprises, eliminating the manual work that goes into creating them.

But there is a more interesting question. Why do companies choose to work with us?

The companies we work with are built on knowledge work, where business documents play a central role in delivering value to their customers. For them, documents are not just a part of their business—they are the drivers of their revenue, their reputation, and their future. Companies create millions of documents, and optimizing for quality is critical.

The reason these companies choose Templafy is because we’ve spent a lifetime understanding how to turn a document into a catalyst for delivering value.

“This new brand is not an attempt to redesign ourselves for the future; we’re reflecting the position we already hold. This isn’t about who we aspire to be — it’s about who we are today. Changing the shell to fit our core.”

Christian Lund

“We’re optimizing the way we communicate — both the way we look and the way we write — to get closer to the market and the way it is. The new brand centers on what matters most: the people, who work with business documents.”

Erika Baltusyte

Understanding the market

We don’t just eliminate the work that goes into creating business documents. We eliminate risk. We guarantee accuracy. We build intuitive workflows.

We didn’t invent the concept of knowledge work. We didn’t create the cumbersome process of creating business documents.

This is the market as it exists today. And now we have a brand that showcases our position in it.

We’ve replaced much of the messaging with customer voices. This isn’t just about marketing—it’s a statement of our values.

For us, the customer has the first and the last word and is ultimately the most valuable source of information we can provide.


As the world changes—reacting to new challenges and new opportunities—what remains constant is the critical role that documents play, especially for knowledge workers. 

Our new brand isn’t about reinvention—it’s about authenticity. It’s a confident reflection of the position we hold in the market today, and it’s designed to bring even greater clarity to our customers about what we stand for and how we can support their goals.

New look, same Templafy: with a few special AI upgrades

While our appearance may have changed, what you love about Templafy remains the same—but with some exciting additional features designed to make your work even more efficient.


Learn more about how our platform is changing and what it means for our customers.