Intro

Brands today have to go above and beyond to stand out among competitors, and a solid brand platform is a central starting point for achieving a good position in the market.

But what is a brand platform, why is it important to have, and how can brands enforce a brand platform? That’s what we’re writing about today.

What is a brand platform?

A brand platform is a framework to build an identity for a brand. A thorough brand platform will be a guiding document for the company in its efforts to position itself in the market and achieve brand recognition among customers.

Why is it important to have a brand platform?

A brand platform serves as the foundation for any brand. It is upon the platform that branding efforts can be made to build-out the brand to stand out among competitors. Brand platforms are the starting point for branding guidelines that enable employees to portray the brand in a consistent manner. 

With a great brand platform, companies can ensure their brands are consistent in every touchpoint with customers and other stakeholders. This builds trust, which is an important factor in customer relationships – 81% find trust as a very important factor in deciding whether to do business with a brand or not.

The components of a brand platform

A brand platform is built up of several components, some of which we will take a closer look at here.

Example of a good brand platform

Apple is the most valuable brand in the world and a large part of the value can be attributed to its strong brand platform. The brand has a clear vision and mission, memorable tagline – Think Different – and a great, clean visual identity.

Importantly, the brand’s platform is enforced by ensuring a consistent face in all touchpoints with customers. This has enabled Apple to imprint their name and logo into consumers’ minds which has led to the highest level of brand recognition.

The benefits of Apple’s strong brand platform are clear: due to the value of the brand itself in the eyes of consumers, Apple can sell at premium prices or put their logo on any product and customers will buy it.

How Templafy can help enterprises manage their brand platform

To create a great brand, it’s not enough to just create a brand platform. It has to be managed and enforced, otherwise it will just be another document saved to a folder that nobody checks. This is where Templafy comes into the picture.

Templafy is a brand management platform that helps enterprises manage all aspects of their brand. Using the platform’s brand asset management tools, managers can centrally organize brand assets so that all employees always use the most up to date assets.

Additionally, Templafy ensures automatic brand compliance by continuously monitoring employees’ content production processes. This enables companies to enforce their brand platforms and ensure all content is in line with the goals of the brand as well as internal and external guidelines.

The Templafy platform integrates with widely used office applications like Office 365 and Google Workspace, creating an effective workflow for employees who don’t have to switch tabs to access verified brand assets, but have them available within their preferred editing application.

Enforce your brand platform with Templafy

A brand platform is imperative for any company that wants to have a clean, consistent identity and ensure compliance. Templafy is a market leader in helping companies enforce and enhance their brand platforms. Try it out for your brand – schedule a product tour with Templafy today!