Intro
Brand compliance software can help large companies follow internal and external guidelines in order to protect and enhance their brand.
But what is brand compliance software, why is it important to have, and how can you implement it? Find out here!
In this article
What is brand compliance software?
Brand compliance are the procedures and processes that are implemented in an organization to ensure guidelines are adhered to. This involves checking that content used in documents, presentations and other communication material is compliant with the company guidelines.
Once a company reaches a certain size, it’s difficult to manually ensure brand compliance. This is where brand compliance software comes in handy. By automating the process of checking the content against company guidelines, software tools can help companies ensure brand compliance at scale.
Why is it important to implement brand compliance software?
Brand compliance software is a critical tool for any company that cares about their brand. With the right compliance system in place, companies can enhance their brands to gain more customers and achieve a better position in the market. Without it, brands can lose value and become vulnerable to reputational threats.
Let’s take a closer look at the central advantages of brand compliance software and the potential disadvantages of not using it.
Advantages of using brand compliance software
1. Ensure brand consistency
Brand compliance software makes sure that all your branding assets are used in a consistent manner in all touchpoints with the outside world. You want your customers to perceive your brand as professional and trustworthy – a consistent brand is a step in that direction.
2. Work more efficiently
Brands have to comply with internal guidelines and external regulation. This can be a tiresome process if all content has to be checked manually by marketing and legal departments. With a brand compliance software tool like Templafy, the process is automated so employees can focus on core work instead of waiting for getting content approved.
3. Risk reduction
Brands have to comply with internal guidelines and external regulation. This can be a tiresome process if all content has to be checked manually by marketing and legal departments. With a brand compliance software tool like Templafy, the process is automated so employees can focus on core work instead of waiting for getting content approved.
Risks of not using brand compliance software
1. Reputational risk
For a consumer-oriented business, sending out a non-compliant newsletter to thousands of subscribers can have a huge negative impact on the brand’s reputation, while a non-compliant earnings reports can be disastrous and lead to civil suits for regulated companies. In short, non-compliant content can put a brand at reputational risk.
2. Loss of revenue
If a brand isn’t complying with internal and external guidelines or simply is being inconsistent in its communication, it can affect the trustworthiness of the brand in the eyes of its customers. Lack of trust can lead to lost revenue as 7 in 10 consumers will buy more from a brand they trust.
3. Decrease of brand value
Inconsistency and non-compliance can lead to a brand losing value. To understand why, look at the most valuable brand in the world – Apple. The company has a clean, consistent and compliant brand that everyone recognizes which is a central aspect of the brand’s value.
Different kinds of brand compliance software
There are several kinds of brand compliance software on the market. A tool like Bynder is a digital asset management software solution that helps companies organize and streamline digital assets in a central hub to ensure a consistent identity across all platforms.
In order to achieve brand compliance at scale, however, enterprises and larger companies often go with a brand compliance monitoring software solution like Templafy that not only makes sure digital assets are organized, but also integrates them directly into employee workflows.
Two key features of the Templafy platform
- Integration options: Users of the Templafy platform say that they like that the brand compliance software integrates with their preferred office apps like Google Workspace and Microsoft 365.
- Security: The Templafy platform has the strongest privacy and security standards, something that is an important factor for enterprises when choosing brand compliance software.
Implement a brand compliance strategy with Templafy
Compliance software is becoming increasingly important to implement as companies are looking to protect and enhance their brands. Templafy is the primary platform for more than 800 companies worldwide. Schedule a product tour and get onboard the Templafy platform to make sure your brand is compliant!