Brand association works like a word association game: it’s the first thing that comes to mind when you hear a brand name. It could be a product or service, or something less tangible like a feeling or concept.

You’ve probably heard multiple times that one of the most important things about branding is consistency. Consistency is key – it aids recognizability and makes your brand more powerful. But why does consistency matter so much, and how can it be implemented? And is it really so detrimental when this doesn’t happen?

A brand audit will show your brand’s strength in the market. It reveals problem areas in your business. A step-by-step guide to conduct one with Templafy.

Key strategies for successful international brand management, including global branding techniques, and maintaining brand consistency worldwide.

Discover insights on brand management, including strategies for brand control and international branding. Learn how to maintain consistency and grow your brand.

In this blog, we’ll walk you through everything you need to know about sales content automation to choose the right tool for your team.

In this blog, we’ll show you how to build a strong, consistent identity that resonates across all your communications.

What is content governance? It’s the big-picture management of content across an organization to ensure that all assets are on-message and high quality. In this blog, we’ll break down the essentials of content governance — and how to build a model that truly works for your enterprise.

Making GenAI work for everyone in your organization. In this blog, we’ll look at strategies and use cases that help make GenAI a reliable, time-saving tool that fits into daily routines