Author: Templafy
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Why your content strategy needs brand infographics
Competing for your audience’s attention has never been harder. Click here to learn how infographics can take your digital marketing efforts to the next level.
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What is online brand management?
Let’s take a look at digital brand management, how to do it and why it’s so important to your business.
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Industry branding series: Insurance brands
Being an insurance company in today’s market isn’t easy. Those operating in one of the most highly regulated industries know all too well that buying insurance doesn’t usually excite the consumer. You don’t find people talking about choosing between Geico and Liberty Mutual or Ping An and China Life in the same way they deliberate…
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Why is a style guide important? Lessons from 4 leading brands
When you take a look at companies with the best brand recognition worldwide like Amazon, Apple, Google, Samsung Group and Facebook, immediately their logos, brand personality, typography, abbreviations, etc. can be vividly recalled in your mind – from the black Amazon wordmark underlined with its yellow “smile” to Facebook’s blue ‘f’. If placed next to…
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Corporate design 101: How three leading brands cement their business identity
When it comes to corporate design terminologies, how clued up are you on your definitions? Does it really matter if you can’t differentiate between corporate identity and brand image, or if you struggle to clarify your brand’s positioning from its values? The answer is yes.
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Product branding vs. Corporate branding examples to learn from
Learn the differences between corporate branding and product branding as we explore some of the best corporate branding examples of the last 20 years.
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Brand Update 101: Rebranding vs Brand Refresh
Can you tell them apart? Both can help your company’s brand stay fresh and relevant, but there’s a world of difference between the two. It’s common knowledge that fashion trends fluctuate and eventually go out of style. But some managers forget that in a rapidly changing marketplace, so will a company’s branding.
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Everyday value: brands using employees as brand ambassadors
In 2022, digital ad advertising spending in the US is set to peak at a staggering $239 billion – exceeding 2021’s predicted $211 billion. With more and more available channels to reach target audiences, brands are fighting more than ever for consumer attention investment in fighting for the consumer’s attention.
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Rebranding checklist: the key elements to a successful rebrand
What do Mastercard, Discovery Channel, Slack, Staples, and Zara have in common? Not only did they all feature on last year’s long list of company rebrands, but they were also the most talked-about brand transitions in recent years.
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Why is metadata important for business document management and creation?
An effective metadata approach is a must for enterprises executing data management for thousands of documents every day. Explore what document metadata is, how it works, and why it’s fundamental to every modern organization.