Author: Templafy
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4 ways your content creation process might be increasing business risk
What are the main challenges facing today’s content creators? We explore four major obstacles in today’s content creation process.
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Designed for success: 4 elements of a corporate identity package
What is the cornerstone of success in business? According to recent PWC research, one answer lies with a strong corporate identity. In a survey of 720 executives, companies that were seen as having a stronger brand identity outperformed those that did not by 25%. The success was based on knowing themselves well enough to leverage…
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Why your content strategy needs brand infographics
Competing for your audience’s attention has never been harder. Click here to learn how infographics can take your digital marketing efforts to the next level.
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What is online brand management?
Let’s take a look at digital brand management, how to do it and why it’s so important to your business.
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Industry branding series: Insurance brands
Being an insurance company in today’s market isn’t easy. Those operating in one of the most highly regulated industries know all too well that buying insurance doesn’t usually excite the consumer. You don’t find people talking about choosing between Geico and Liberty Mutual or Ping An and China Life in the same way they deliberate…
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Why is a style guide important? Lessons from 4 leading brands
When you take a look at companies with the best brand recognition worldwide like Amazon, Apple, Google, Samsung Group and Facebook, immediately their logos, brand personality, typography, abbreviations, etc. can be vividly recalled in your mind – from the black Amazon wordmark underlined with its yellow “smile” to Facebook’s blue ‘f’. If placed next to…
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Corporate design 101: How three leading brands cement their business identity
When it comes to corporate design terminologies, how clued up are you on your definitions? Does it really matter if you can’t differentiate between corporate identity and brand image, or if you struggle to clarify your brand’s positioning from its values? The answer is yes.
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Product branding vs. Corporate branding examples to learn from
Learn the differences between corporate branding and product branding as we explore some of the best corporate branding examples of the last 20 years.
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Everyday value: brands using employees as brand ambassadors
In 2022, digital ad advertising spending in the US is set to peak at a staggering $239 billion – exceeding 2021’s predicted $211 billion. With more and more available channels to reach target audiences, brands are fighting more than ever for consumer attention investment in fighting for the consumer’s attention.
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Rebranding checklist: the key elements to a successful rebrand
What do Mastercard, Discovery Channel, Slack, Staples, and Zara have in common? Not only did they all feature on last year’s long list of company rebrands, but they were also the most talked-about brand transitions in recent years.