Author: Templafy
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How to build a strong brand: the 3 essential elements
In today’s globalized, digitally-driven world, the need for corporations to have a consistent and powerful brand is more important than ever. 89% of B2B marketers say brand awareness is their most important goal, and 77% of marketing leaders cite creating strong brands as critical to their growth plans. But how exactly is a strong brand…
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Corporate design 101: How three leading brands cement their business identity
When it comes to corporate design terminologies, how clued up are you on your definitions? Does it really matter if you can’t differentiate between corporate identity and brand image, or if you struggle to clarify your brand’s positioning from its values? The answer is yes.
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Product branding vs. Corporate branding examples to learn from
Learn the differences between corporate branding and product branding as we explore some of the best corporate branding examples of the last 20 years.
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Brand Update 101: Rebranding vs Brand Refresh
Can you tell them apart? Both can help your company’s brand stay fresh and relevant, but there’s a world of difference between the two. It’s common knowledge that fashion trends fluctuate and eventually go out of style. But some managers forget that in a rapidly changing marketplace, so will a company’s branding.
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Everyday value: brands using employees as brand ambassadors
In 2022, digital ad advertising spending in the US is set to peak at a staggering $239 billion – exceeding 2021’s predicted $211 billion. With more and more available channels to reach target audiences, brands are fighting more than ever for consumer attention investment in fighting for the consumer’s attention.
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Rebranding checklist: the key elements to a successful rebrand
What do Mastercard, Discovery Channel, Slack, Staples, and Zara have in common? Not only did they all feature on last year’s long list of company rebrands, but they were also the most talked-about brand transitions in recent years.
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Why is metadata important for business document management and creation?
An effective metadata approach is a must for enterprises executing data management for thousands of documents every day. Explore what document metadata is, how it works, and why it’s fundamental to every modern organization.
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5 New Ways to Think About the Document Creation Process
Most companies take great pride in the high-quality products and services that they offer, but they often overlook the one thing they spend more time producing than anything else: documents.
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Introducing PowerPoint document automation
Templafy’s document automation software capabilities are now available as a Microsoft PowerPoint add-in to enable users to spend time giving presentations, not making them.
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6 secret Microsoft Office 365 hacks for boosting productivity
When it comes to Microsoft Office, chances are you’re already pretty clued up on the suite, confidently flexing your go-to Microsoft 365 (formerly Office 365) tips and tricks on a daily basis. You are, however, not alone.